Vitacost is an online retailer that specializes in health and wellness products, including vitamins, supplements, organic foods, and personal care items. Founded in 1994, it offers a wide range of products from various brands, catering to different dietary needs and health goals.

Vitacost is known for its competitive pricing and frequent promotions. They also have a private label brand that includes many of their own products. The company focuses on providing high-quality products at affordable prices, often appealing to health-conscious consumers looking for convenience and savings.