Priceline is a travel and hotel booking website that offers services like flight reservations, hotel accommodations, car rentals, and vacation packages. Founded in 1997 by Jay Walker, it initially gained popularity for its “Name Your Own Price” feature, which allowed users to bid for travel services. Over time, Priceline evolved its model to include fixed pricing and more traditional booking options.

The platform operates under the umbrella of Booking Holdings Inc., which also owns other major travel sites like Booking.com and Kayak. Priceline is known for offering competitive prices and deals on travel-related services, often featuring discounts and special promotions.

In addition to its website, Priceline has a mobile app that allows users to book and manage their travel plans on the go. The company’s mission is to help travelers find great deals and save money on their travel expenses.