Fanatics is a major sports merchandise retailer that specializes in selling officially licensed sports gear and apparel. Founded in 1995, the company has grown significantly over the years and is known for its extensive inventory of products related to various sports, including NFL, NBA, MLB, NHL, and more. They offer a wide range of items, from jerseys and hats to memorabilia and collectibles.

Fanatics operates both online and through physical retail stores, and they have partnerships with numerous sports leagues and teams, which allows them to provide a broad selection of merchandise. They also run the e-commerce platforms for various teams and leagues, and they handle a significant portion of the sports merchandise market.